Marketing Mix

Marketing Mix: In digital marketing, the marketing mix refers to the strategic combination of elements used to promote products or services effectively online. Often encapsulated by the 4Ps—Product, Price, Place, and Promotion—this concept helps marketers optimize strategies to reach their target audience more efficiently in the digital landscape. The mix has evolved to include additional components such as Process, People, and Physical evidence (7Ps) to address the unique challenges and opportunities of the digital marketplace.