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Media Buy

By Andrei Kholkin / May 18, 2024

Media Buy: In digital marketing, a media buy refers to the purchase of advertising space on digital platforms such as websites, social media, and other online channels. This strategic placement aims to reach specific target audiences effectively, enhancing brand visibility and driving engagement. Effective media buying involves negotiating costs, selecting optimal ad placements, and monitoring performance to ensure maximum return on investment (ROI).