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Micro Conversion

By Andrei Kholkin / May 18, 2024

Micro Conversion: A term used in digital marketing to describe the smaller, incremental actions users take on a website or app that lead towards a primary goal, or macro conversion. Examples include signing up for a newsletter, adding a product to a cart, or downloading a brochure. Tracking micro conversions helps marketers understand user behavior and optimize the conversion path.