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Mid-Funnel

By Andrei Kholkin / May 18, 2024

The term Mid-Funnel in digital marketing refers to the middle stage of the customer journey, focusing on nurturing leads who are already aware of a brand but not yet ready to make a purchase. This phase involves strategies aimed at educating and engaging potential customers, using targeted content, email marketing, and personalized interactions to build interest and move them closer to a buying decision.