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Multi-Device

By Andrei Kholkin / May 18, 2024

Multi-Device: Refers to the ability of digital marketing strategies to reach and engage consumers across various devices such as smartphones, tablets, laptops, and desktop computers. This approach is crucial in a digital landscape where users frequently switch between devices, ensuring consistent messaging and user experience. Optimizing campaigns for multi-device usage enhances visibility, increases engagement rates, and improves overall marketing effectiveness.