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Optimization

By Andrei Kholkin / May 18, 2024

Optimization in Digital Marketing: Refers to the systematic process of improving various aspects of digital marketing campaigns and strategies to enhance performance and achieve specific goals. This involves fine-tuning elements such as search engine optimization (SEO), content quality, website speed, and user experience to increase visibility, drive more traffic, and boost conversion rates. Effective optimization ensures that digital marketing efforts are not only efficient but also cost-effective, maximizing return on investment (ROI).