Outbound Marketing

Outbound Marketing: A traditional form of marketing where a company initiates the conversation by sending messages directly to potential customers. This approach includes tactics such as email blasts, cold calling, direct mail, and television and radio ads. In the digital context, outbound marketing extends to banner ads, pop-ups, and pay-per-click advertising. It differs from inbound marketing by seeking to draw customers in through content and interactions that are relevant and helpful.