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Pricing

Pay Per Click (PPC)

By Andrei Kholkin / May 18, 2024

Pay Per Click (PPC) is a digital marketing strategy where advertisers pay a fee each time one of their ads is clicked. Primarily used on search engines like Google and social media platforms, PPC helps businesses drive traffic to their websites, enhancing visibility and boosting sales. This model is highly effective in targeting specific audiences and measuring advertising success in real-time.