Resources
- Knowledge Base
  Access our knowledge base for comprehensive resources and articles to answer your queries and expand your understanding.
  - API
    Explore our API documentation for seamless integration and efficient use of our powerful tools and services.
- Guides
  Browse our guides for step-by-step instructions and practical advice to navigate complex tasks and processes with ease.
  - Blog
    Visit our blog for expert tips and insights on enhancing your business strategies, from advertising to market trends.
- Reviews
  Check out our reviews section for honest feedback and detailed evaluations of products and services in your industry.
  - Glossary
    Visit our glossary to understand key terms and concepts, clarifying industry jargon and technical language.
Features
- Ad Tracking
  Seeking to maximize your ad spend's return? Enhance your ROAS with our precise ad tracking insights.
  - Organic Attribution
    How do non-paid sources affect your audience? Explore organic attribution to identify profitable traffic and cut the rest. Optimize for success.
- Customer Journey
  Ever wondered how customers move from interest to purchase? Explore the customer journey with our insights.
  - Integrations
    Elevate your analytics with ease: our plug-and-play integrations make setup a breeze.
Pricing

Price Per Click

By Andrei Kholkin / May 18, 2024

Price Per Click (PPC) refers to the cost incurred each time a user clicks on a digital advertisement. This metric is central to online advertising campaigns, particularly in search engine marketing, as it helps advertisers manage their budget effectively while assessing the cost-efficiency of their ads. PPC is crucial for optimizing digital marketing strategies to enhance return on investment by targeting specific audience segments.