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Programmatic Media Buying

By Andrei Kholkin / May 18, 2024

Programmatic Media Buying refers to the use of software to purchase digital advertising space automatically. This method leverages data insights and algorithms to serve ads to the right user at the optimal moment, across various online platforms. By automating the buying process, programmatic media buying enhances efficiency and effectiveness, facilitating targeted ad placements that are likely to result in higher engagement and conversion rates.