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Recommerce

By Andrei Kholkin / May 18, 2024

Recommerce, also known as reverse commerce, refers to the process of selling previously owned, new or used products, particularly through digital platforms. This approach not only supports sustainability by recycling items but also allows businesses to reach eco-conscious consumers effectively. Recommerce is increasingly popular in industries such as fashion, electronics, and books, leveraging digital marketing strategies to enhance visibility and sales in a competitive online marketplace.