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Relevance Score

By Andrei Kholkin / May 18, 2024

Relevance Score refers to a metric used by digital advertising platforms to determine how closely an ad aligns with the interests of a target audience. This score influences both the visibility of the ad and the cost per engagement. A higher relevance score can lead to lower advertising costs and better ad performance, emphasizing the importance of tailoring ads to meet the specific preferences and behaviors of intended viewers.