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Share of Voice (SOV)

By Andrei Kholkin / May 18, 2024

Share of Voice (SOV) refers to the measurement of the market your brand owns compared to your competitors, expressed as a percentage of total promotional activities in digital channels. This metric helps businesses gauge brand visibility and the impact of online advertising campaigns relative to the total market activity in the same space. Optimizing SOV can enhance brand awareness, increase engagement, and drive competitive advantage in digital marketing strategies.