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Share of Wallet

By Andrei Kholkin / May 18, 2024

Share of Wallet refers to the amount of a customer’s total spending that is captured by a specific brand or company. In digital marketing, increasing the share of wallet is crucial as it signifies a brand’s success in earning more of a customer’s business compared to competitors. Optimizing digital strategies to enhance customer loyalty and spending can directly influence this metric, making it a key indicator of customer preference and business growth.