Snapchat Ads are a form of digital advertising offered through the Snapchat platform, enabling brands to reach a largely young audience with customizable, engaging content. These ads can take various formats, including Snap Ads, Sponsored Lenses, and Geofilters, tailored to drive user interaction and achieve marketing objectives such as increasing brand awareness, driving website traffic, or boosting sales. Snapchat Ads are particularly effective due to their immersive, full-screen nature and the platform’s high engagement rates.