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Supply Side Platform (SSP)

By Andrei Kholkin / May 18, 2024

Supply Side Platform (SSP) is a technology used by digital publishers to automate the selling of their advertising space to advertisers. By connecting to multiple ad exchanges, networks, and demand-side platforms, SSPs enable publishers to maximize their earnings by efficiently managing ad inventories and optimizing fill rates. This tool is integral in programmatic advertising, enhancing revenue by leveraging real-time bidding for ads.