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Third-Party Data

By Andrei Kholkin / May 18, 2024

Third-Party Data: Refers to information collected by entities that do not have a direct relationship with the user the data pertains to. In digital marketing, third-party data is often used to enhance advertising campaigns by providing additional insights into consumer behavior and preferences. This type of data is typically sourced from various external platforms and databases, allowing marketers to target audiences more effectively and increase the relevance of their ads.