Top of Funnel (ToFu): In digital marketing, Top of Funnel refers to the initial stage of a buyer’s journey where potential customers are first introduced to a brand or product. This stage focuses on awareness and engagement, utilizing strategies like content marketing, social media campaigns, and SEO to attract a broad audience and educate them about the brand’s value proposition.
Top of Funnel
By
Andrei Kholkin
/ May 18, 2024