Unique Selling Proposition (USP): In digital marketing, a Unique Selling Proposition (USP) refers to the distinct advantage or benefit that sets a product, brand, or service apart from its competitors. It is a concise statement designed to communicate a specific and compelling reason why a consumer should choose a particular offering over others. Effectively crafted and communicated, a USP can significantly enhance online visibility, influence purchasing decisions, and drive conversions, making it a pivotal element in digital marketing strategies.