Upsell

Upsell: In digital marketing, upselling refers to the strategy of encouraging customers to purchase a higher-end, more expensive item or add-ons to generate increased revenue. Typically, it involves marketing more profitable services or products but can also suggest that a customer buy additional features or add-ons to enhance the original product or service. This tactic not only boosts sales but can also improve customer satisfaction by helping consumers find products that better meet their needs.