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User Experience (UX)

By Andrei Kholkin / May 18, 2024

User Experience (UX): Refers to the overall experience a user has when interacting with a digital product, such as a website or mobile app. In digital marketing, UX focuses on enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product. Effective UX design helps in achieving higher engagement rates, increased user retention, and improved conversion rates.