User Retention: In digital marketing, user retention refers to the ability of a company or product to retain its customers over a period of time. High retention rates are indicative of product or service value, customer satisfaction, and loyalty. Effective user retention strategies can significantly impact a business’s revenue and profitability by minimizing customer churn and enhancing the lifetime value of each customer.
User Retention
By
Andrei Kholkin
/ May 18, 2024