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User Session

By Andrei Kholkin / May 18, 2024

User Session: In digital marketing, a user session refers to the period of active engagement that a user spends on a website or within an application. This metric is crucial for understanding user behavior, optimizing website performance, and improving user experience by tracking the actions taken from the moment a user enters the site until they leave. Analyzing session data helps marketers tailor their strategies to increase both the duration and quality of user interactions.