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Web Analytics

By Andrei Kholkin / May 18, 2024

Web Analytics refers to the collection, analysis, and reporting of web data to understand and optimize web usage. In digital marketing, web analytics is essential for measuring the effectiveness of marketing campaigns, understanding user behavior, and improving the user experience on websites. This practice involves tracking online traffic, identifying trends in visitor engagement, and generating insights to enhance digital strategies. Effective web analytics enables businesses to make data-driven decisions, tailor content to user preferences, and increase overall digital performance.