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Web Crawler

By Andrei Kholkin / May 18, 2024

Web Crawler: A web crawler, also known as a spider or spiderbot, is an internet bot that systematically browses the World Wide Web, primarily for the purpose of web indexing. In digital marketing, web crawlers play a critical role by gathering data on websites, which helps in improving search engine rankings, optimizing content, and understanding competitor landscapes. Effective use of web crawler information can enhance SEO strategies and boost online visibility.