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Webinar Marketing

By Andrei Kholkin / May 18, 2024

Webinar Marketing refers to the strategic use of webinars – online seminars, workshops, or lectures hosted via the internet – as a tool to promote products, services, or brands. This method leverages live or pre-recorded sessions to engage a targeted audience, demonstrate expertise, and generate leads. Effective webinar marketing involves careful planning of content, timing, and promotional activities to maximize reach and impact. It is a powerful component of digital marketing strategies, particularly for B2B companies, educational institutions, and technology providers.