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White Paper

By Andrei Kholkin / May 18, 2024

White Paper: A comprehensive report or guide designed to inform readers concisely about a complex issue and present the issuing body’s philosophy on the matter. In digital marketing, white papers are primarily used to educate the audience about a particular technology, product, or methodology, while also serving as a persuasive tool to encourage business decisions. They are valuable in lead generation, thought leadership, and establishing credibility.